There is no rule, but three widths cover most uses. Thin borders of 2 to 3% read as a neat keyline and suit clips shown full screen. Around 5%, the default, gives the familiar gallery-print feel. From 8% upwards the frame becomes part of the design and works well for slow, scenic clips or a series that should look consistent on a profile.
Because the width is measured against the shorter side, a 5% border is 54 px on a 1080p video and 108 px on 4K, so the look carries across clips of different sizes. Choose Pixels under More options when a brief asks for an exact number, such as a 40 px edge.